You may have set up a business website for your company in Nigeria and probably installed woo-commerce to help you sell items to customers, but you are not getting traffic.
Well, a couple of things could be the reason and truly, you need to implement some things to change the trajectory.
Most importantly, if you are in Nigeria, you must understand that majority of internet users are not active online buyers.
They need a level of conviction to make them buy from you online.
So, increasing traffic to a business website in Nigeria requires a mix of digital marketing strategies tailored to the local audience.
Here are the best ways to boost your website’s traffic effectively:
1. Search Engine Optimisation (SEO)
To draw traffic to your business website, you need to learn how to optimise your content or product images, using relevant keywords that Nigerians search for on Google (e.g., “best fashion store in Lagos”).
Also, optimise your website for fast loading speed and mobile-friendliness (most Nigerians browse via mobile).
Create high-quality blog content about your industry to attract organic traffic. Do not just upload products and leave it there. Writer about how the products benefit people, how to use such products to maximise effect.
You can use Google or X (Twitter) trends to know what people are talking about in your industry
2. Social Media Marketing
Promote your website on Facebook, Instagram, Twitter (X), and LinkedIn (Nigerians are highly active on these platforms). Do not fail to use these platforms to share contents that are targeted on what people search.
Use engaging content like videos, reels, and memes to drive attention.
Leverage Facebook & Instagram Ads to target specific Nigerian audiences. Before the ads offering of the social networks came onboard, well targeted contents give results, but now, they need you to promote contents to get to more audience.
3. Google My Business And Local SEO
Register on Google My Business to show up in local searches (e.g., “restaurants in Abuja”).
List your business in Nigerian online directories like VConnect and BusinessList.
4. Influencer Marketing
Partner with Nigerian influencers in your niche to promote your website.
Micro-influencers (small but engaged audiences) often deliver better Return On Investment.
5. Paid Advertising (Google Ads & Facebook Ads)
Run Google Ads to appear on search results when Nigerians search for your product/service.
Facebook & Instagram Ads are cost-effective for reaching a broad audience.
6. Email Marketing And WhatsApp Broadcasts
Collect emails and phone numbers from visitors and customers.
Send regular updates, offers, and promotions through email newsletters and WhatsApp broadcasts.
7. Engage In Online Communities
Share your website link in Nigerian Facebook groups, Nairaland forums, and WhatsApp groups related to your industry.
Answer questions and provide value before promoting your website.
8. Content Marketing (Videos And Blogging)
Create YouTube videos, Instagram reels, and TikTok content to drive traffic.
Write blog posts about trending topics in Nigeria and link back to your website.
9. Referral And Affiliate Programmes
Offer discounts or commissions to customers who refer others to your website.
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Also, partner with affiliates who can promote your site for a small commission.
10. Run Promotions & Giveaways
Organise giveaways on social media and require participants to visit your website.
Offer discounts or free downloads in exchange for website visits.
Would you like a video summarizing these strategies?
