Everyday, new job roles emerge and old ones fizzle out, bowing to the advancement in technology and the desire for humans to match up. Sadly, roles like digital lead in a television station is not what most institutions will offer as a discipline.
As a result, upskilling is required for you to be able to fit into this new job roles.
You see, the role of a digital lead in a television station involves managing and overseeing the digital aspects of a television network or channel.
This role of a digital lead has become increasingly important as the media landscape has evolved.
Majority of viewers are on the move and they consume contents online and through digital platforms.
To feed them adequately and to their satisfaction, is like keeping the grass green for the sheep to feed.
When the pasture is green, the sheep lie there.
That said, here are some key responsibilities and tasks associated with the role of a digital lead in a television station:
1. Content Strategy
A digital lead develops and executes a digital content strategy that complements the television network’s programming.
This includes creating digital content that aligns with the network’s brand and target audience.
2. Digital Platform Management
A digital lead manages the organisation’s network’s presence on various digital platforms, such as websites, social media, streaming apps, and YouTube channels.
While doing that, the individual ensures that contents are optimised for each platform.
3. Digital Lead Ensures Audience Engagement
Also, the individual engages with the audience on digital platforms, responding to comments and messages, and building a community around the network’s content.
4. Digital Lead Creates Content
Oversee the creation of digital-exclusive content, such as webisodes, behind-the-scenes footage, and interactive content that enhances the television network’s shows.
5. Data Analysis
Indeed, data plays a big role in understanding the behaviour of viewers or followers and in foretelling the future.
To improve, an organisation needs to know what its audience love to watch and what turns them off. Being able to use data generated by different analytic platforms – interpreting and analysing – is very important.
So, a digital lead analyses data and metrics to measure the performance of digital content and campaigns.
Afterwards, this data helps the organisation make informed decisions and adjustments to the digital strategy.
6. Social Media Management
Manage the network’s social media accounts, including scheduling posts, creating engaging content, and monitoring trends and conversations in the industry.
7. Monetisation
You see, at the tip of everything a media organisation does is the need to raise revenue. There is more ground to cover and more persons to be reached, but money is necessary for such exploit.
It is the role of the digital lead to explore opportunities to monetize digital content.
This the individual can do through advertising, sponsorships, or subscription models, while maintaining a positive user experience.
8. Collaboration
Sometimes, it is possible for a television station to have an amazing programme, yet it is not yielding as much reward to the station.
This happens when there is no proper collaboration.
The digital lead is required to work closely with the television network’s programming, marketing and sales teams to align digital efforts with overall business goals.
When this is done, the media organisation’s ideals are seen in all contents pushed out on the internet. There is an alignment with what is broadcast on the television.
9. Digital Innovation
Stay updated with the latest digital trends and technologies to ensure the network remains competitive and relevant in the ever-changing media landscape.
10. Compliance
You see, it is easy to let money filter away on YouTube to another individual’s account, simply because of a poor decision to allow a content go out with a copyright content.
It is the role of a digital lead to ensure that digital content complies with legal and regulatory requirements, such as copyright privacy and advertising standards.
When the digital lead does this, the revenues are intact.
11. Crisis Management
It is very unlikely that a media organisation will stay for a whole year without crisis to manage, especially with the volatility of online contents.
As a result, the digital lead is required to be prepared to address and manage any digital crises or issues that may arise, such as negative social media comments or online controversies.
12. Team Management
If applicable, lead a team of digital professionals, including content creators, social media managers, and analysts, to execute the digital strategy effectively.
13. Audience Research
Conduct research to understand the preferences and behaviours of the network’s digital audience and adjust strategies accordingly.
Keep In Mind
The interesting thing about this level of job advancement is that one individual will not be the one doing all of this.
Also Read: How To Earn Money From Creating Videos With A Phone
However, having a knowledge of what works in all of this areas will help the digital lead manage or collaborate well with other individuals that may be responsible for the other duties.
In summary, the digital lead in television plays a critical role in extending the reach and impact of a television network by effectively managing its digital presence, engaging the audience, and adapting to the changing media landscape. They are responsible for creating a seamless and engaging experience for viewers across various digital platforms.
Finally they do these while ensuring that these things represent the network’s goals and brand identity consistently.
As a bonus to this article, I have added a video here for persons who create video contents on their phones.
In the video you will learn How To Create Lower Thirds On Capcut
